Treib, Marc E.

Original Event Poster: Tour of Wurster Building (September 29, 1969) & C.E.D. Library Tour (October 1, 1969)

Berkeley, CA, USA: Berkeley Graphic Arts, 1969. Single Sheet. As one of several hubs of creative innovation, Berkeley (and San Francisco at large) has hosted an array of unique and impactful events across many fields. The University of California, Berkeley, is the alma mater of many notable names in Silicon Valley as well as creatives, like writer Joan Didion. The hippie counterculture developed in this region throughout the 1960s with the support and contributions of our beloved Beat poets and artists, reaching its peak in the Summer of Love in 1967. The designer of this poster Marc Treib (b. 1943) is now professor Emeritus of Architecture at the College of Environmental Design but as a young graphic designer, he created hundreds of event posters (see our item no.s 6939, 6914, 6915, 7090, 7065, 7089, 7241). This poster promotes a tour of the Wurster Building, the home of the College of Environmental Design at the University of California—Berkeley, on September 29, 1969. Founded only 10 years earlier, the college’s new home was a years-long project that ended in 1964. William Wurster (1895-1973) architect and dean of UC Berkeley’s School of Architecture, championed the idea that their faculty should design the building so as not to discredit their skills by hiring an outside architect. He selected Vernon DeMars, Joseph Esherick, and Donald Olsen and encouraged them to design a building that “achieved timelessness through freedom from stylistic quirks.” They landed on a Brutalist concrete design that reminded some of the School of Architecture at Yale University and now earns it the moniker of Berkeley’s Ugliest Building. The C.E.D. Library is located within Wurster Hall, and it is the premier architecture, landscape architecture, and city/regional planning library in North America. This poster is printed on very thin, delicate paper, and naturally some yellowing/age discoloration comes with its five decades of survival. All in all, a collectible relic of a historic era in San Francisco. Single Sheet (appx. 18” x 24 3/8”): presumed first edition, first-&-only printing, as was usual for event posters of the era. In near fine condition with minimal bumping to the fine edges and corners; verso is clean. Near Fine. [Item #7265]

Price: $75.00